.coms or .bombs...Strategies for Profit in e-Business

Making a profit in e-business is the greatest business opportunity of the new millennium: harnessing lessons learned from the early Internet pioneers into a business model that generates a profit for its shareholders. .coms or .bombs...Strategies for Profit in e-Business examines four critical factors of this phenomenon: the e-mass, the e-generation, e-products and the e-experience (collectively called the e-revolution) and leads the reader through the steps of developing an e-business strategy that will generate profit...sustainable profit!