The Product Marketing Handbook for Software, 4th Edition

Name: The Product Marketing Handbook for Software, 4th Edition
Author: Merrill R. Chapman
ISBN: 9780967200866

Author Merrill R. Chapman

Publisher Aegis Resources, Inc.

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Book Details

Author(s)Merrill R. Chapman

PublisherAegis Resources, Inc.

ISBN / ASIN0967200865

ISBN-139780967200866

Sales Rank1,579,590

MarketplaceUnited States 🇺🇸

Description ▲

The definitive guide for executing successful software marketing and sales programs for any size company. Included is a CD that contains goals and action item checklists that cover over 2600 separate marketing and sales tasks.