WAYMISH: Why are you making it so hard for me to give you my money?

WAYMISH means Why Are You Making It So Hard...for me to give you my money? A "Waymish" is any dumb mistake made when dealing with a customer. It's the disastrous effect of one minute's lousy service which loses a customer ready and willing to spend money.

One "Waymish." One customer lost. All future profits gone.

The book's examples make excellent staff training material.