Brilliant Strategies and Fatal Blunders

Working hard, providing a quality product or being personally determined to gut it out until people recognize your expertise and give you their business no longer attains high-level success. High-level success requires critical thinking; building visible market differentiation; and then outclassing the competition. This book identifies the brilliant strategies used by professionals, service companies and retail establishments to do just that ... beat the competition and thrive. But caution, the fatal blunders are practically invisible and almost always terminal. If you want to survive and thrive, read this book.