- The importance of positioning your product or service
- Creating high-impact illustrations
- Using layout and typeface to generate business
- Maximizing your results with repetition
- The impact of zapping on TV ads
- Color : what it can do for you
- Successful ways to write headlines and copy
- Eleven ways to make your advertising more credible
- Comparative advertising : when to use it
- Pricing : a powerful weapon
- Choice of key words in ads
- Contests & sweepstakes : pros and consz
- The power of corporate and brand logo
- When to use testimonials and endorsements
- What kinds of slogan are the most effective
- Choosing a produc! t name
- Advertising using 800 numbers
- Using promotion and sponsorship, and much more!
You will also find a collection of the most effective ads dominating the market in the past ten years.