Almost all of the education that you receive about the stock markets comes from people who are profiting by the decisions they are directing you to make. More frequently than you would believe, they don't know what they are talking about or they are simply lying.
Ignorance Is Risk! was written by an insider...a fifteen year stock broker who got sick of trying to fight the lack of ethics and the lack of competence that permeates the securities industry. His goal is simply to educate the small investor and level the playing field for you by providing you with a clear and unbiased picture of how the stock market really works... before you lose the rest of your life savings..
Jim Keenan explains why the stock anaylst, the mutual fund manager, the economist that you see on television or whose column you read in the newspaper is typically not the unbiased and objective expert you believe him or her to be and why blindly taking their advice could cost you a large part of your life savings.
The book covers a wide variety of topics that every investor should be familiar with. You will learn the sales tricks that brokers and others in the financial services industry use to keep you generating commissions for them. You will be introduced to the two biggest traps in the stock market so that you will be able to recognize and avoid them. You will find a clear explanation of the one law of the market that you must understand if you want to protect your life savings.
Some of the information will shock you, but all of it is true. The book was written to provide you, the individual investor, with a totally new perspective on investing that will help to reach your financial goals and save you both heartache and money.