Strategy 101: An Introduction and Guide

Strategy is simply a plan for gaining an advantage . We use strategy in almost every facet of life, whether we know it or not. It may be intentional or not but always present. Many people think that strategy is some mysterious process, done behind closed doors by people who have a special knowledge or, perhaps, special powers. But strategy is about planning for a sustainable, competitive advantage. Strategy 101: Introduction and Guide provides an overview of strategy for the beginning strategist. It takes the mystery out of strategy and introduces how it can help us in business and in life. This book looks at the: Definition of terms History of strategy School of thought Tasks in the process of strategy Some basic core strategies It provides an in depth introduction of strategy with the use of comparisons, stories and history. The hope is to get our arms around the basics of strategy and build a skeletal structure of the field.