Strategic Clarity: The Essentials of High-Level Selling

Strategic Clarity: The Essentials of High-Level Selling teaches sales professionals how to win more business in the face of ever-increasing competition. With this book, you will learn how to master Demand Creation, Opportunity Pursuit and Relationship Management, the three pillars of high-level selling. You learn how to connect your offering to the customer’s business performance, the power of building a solid strategic plan and the importance of politics to your sales success. Strategic Clarity is for the experienced salesperson seeking to improve performance, especially in those must-win sales campaigns. It is for people who work on sales teams coordinating complex and expensive sales campaigns, as well as salespeople who aspire to greater responsibility.