Elements of Innovation

While creativity is essential to innovation, it is not the whole story. Many creative ideas have failed to produce innovation because the company did not have in place a process to capture and develop these ideas into something that brought the idea to fruition in the market. Thus, you will find these articles address both how to generate the creative spark that is the seed of innovation, as well as the process of innovation that is the tree that grows from the seed.

Center for Simplified Strategic Planning, Inc. has prepared a new book about how to handle the issues of innovation. This is the perfect book for you if you want to: - Increase the "innovation quotient" of your management team - Stimulate creative thinking - Create a company culture that fosters innovation - Get more employees searching for new ways to create value - Get a measurable return on your innovation investment - Inject innovation into your strategic planning - Establish an ongoing process for commercializing ideas.