Search Books
Secrets from the Lost Art o… Marketing for Solos: THE Ul…

Price & Profit: The Essential Guide to Product & Service Pricing and Profit Forecasting

Author William Berends
Publisher Berends & Associates
Category Marketing
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
Price not listed
🛒 Buy New on Amazon 🇺🇸
Share:
Book Details
ISBN / ASIN0973544007
ISBN-139780973544008
Sales Rank12,532,367
CategoryMarketing
MarketplaceUnited States 🇺🇸

Description

‘Price & Profit’ educates readers in five key areas of pricing and profit forecasting by:

1. Establishing the fundamental relationship of Price, Cost and Profit, and the pricing impact of the ‘Law of Supply and Demand’.
2. Presenting twenty three of the most popular pricing strategies used in both retail and commercial markets today. These strategies can be combined to suit your products and markets.
3. Introducing the design and use of ‘Supplier Performance Incentives’ and ‘Performance Based Contracts’. These are two of the most innovative forms of supplier compensation used across all industries worldwide and have recently become key components of the ‘performance management’ initiatives of the US Federal and State governments.
4. Examining the basic mechanics of cost estimating and profit forecasting. It also details the use of Profit Sensitivity Analysis for monitoring product and project profitability.
5. Summarizing the successful negotiation tools used by both Buyers and Sellers. These tools assist both sides to reduce their risk and improve the benefits they receive from a contract.

Extensive examples are provided to enable you to apply these tools to your own product pricing and profit forecasting activities. ‘Price & Profit’ is an extensive reference book that provides a solid foundation on pricing for students and new employees, as well as deeper skills improvement for seasoned salespersons and buyers to create and manage complex compensation contracts.

Strategic Marketing Management: An Integrated Approach
View
Contemporary Marketing 1999: 1999 (The Dryden Press Se…
View
Marketing Management and Administrative Action (McGraw…
View
Essentials of Marketing
View
Marketing, 2nd Cdn Ed. With Connect Access Card
View
Marketing: The Core, Third Canadian Edition (includes …
View
Marketing Management
View
Marketing Management
View
Fundamentals of marketing (McGraw-Hill series in marke…
View