Web Business Success: The Entrepreneur's Guide to Web Sites That Work (Logical Guides)

If you've thought about starting an online business or augmenting your existing business with an online presence, you've probably been assaulted by hype. Web Business Success: The Entrepreneur's Guide to Web Sites That Work cuts through the clutter with the proven strategies and techniques you need to know to earn a decent income online. It's like having your own ecommerce consultant right by your side, explaining things in straightforward terms, without a lot of "geek speak." The advice is based on the authors' real-world experience in advising clients, creating Web sites, and operating their own online businesses since 1997.