Understanding Pharma: A Primer on How Pharmaceutical Companies Really Work

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.

Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.

Gain an understanding of the inner workings of each functional area in the typical pharmaceutical company

Learn the interdependencies of each functional area and how they affect the company's strategic goals

Understand how each functional area impacts the company's financial success.

Topics covered in the book include:

The global scope of the pharmaceutical industry

Typical pharmaceutical company structure

Customer groups supply and demand drivers

Pharmaceutical product lifecycle

Drug Discovery

Drug Development

Business Development

Marketing

Sales

Managed Markets

Manufacturing

Distribution

Each function-specific chapter explains:

The role of that functional area in fulfilling the pharmaceutical company s mission

The impact of that functional area on company profitability and strategic vision

Key activities within that functional area

Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:

Sales

Marketing

Market Research

Medical Affairs

Business Development

Training

Contract Research

Medical Education

Advertising

Public Relations

Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.

Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.