Hot Leads...Cold Shoulders, The Essential Guide for Men Who Sell to Women

In Hot Leads...Cold Shoulders, women reveal what they first notice about men with whom they do business, the important attributes they value when working with men, and many more insights. This book will give men that AHA moment and help them understand why they may have earned the cold shoulder. This is not a book about marketing to women. This is about up close (but not too close!), face-to-face selling. Whether selling a product, service, idea or themselves, men will learn the qualities and traits women demand. Full of true stories and based on a survey of 300 women in executive and influential purchasing roles, Hot Leads...Cold Shoulders transcends sales strategy and methodology and gives hard facts and details about what s important to women in a sales situation. Included are actionable recommendations that men will want to implement and incorporate into their life. And the good news is they re easy!