- How can making marketing and selling be more profitabile, and more predictable?
- Why do things we used to do (prospecting, entertainment, tradeshows, promotions, etc. ) seem not to work any more?
- How can we meet increased quotas when sales are flat?
- What can be done when forecasts are wrong, or right, and we don't know why?
Many executives simply fall back on an old standby: You know ... the one where you ask you people to "Just work a little harder!"
Now you do not have to be in that position! Michael Webb's "Introduction to Sales Process Improvement" will show you how to improve your marketing an selling results by answering one simple question: "What value does your sales process create for your customer?"
You'll learn how answering this question unlocks the effectiveness of your marketing and selling, while engaging the powerful analytical tools of the quality movement to fix causes for unwanted results.