The Brand YU Life: Re-thinking who you are through personal brand management

Brand YU is about branding your life. This book is about re-thinking who you are through personal brand management. Personal branding is a paradigm shift; it is a tool to help you create, define, and manage who you are, and it gives you information to empower you to be the kind of person companies want to hire, the kind of person who has the skills and business acumen to take advantage of opportunities, the kind of leader others choose to follow. Athletes, entertainers, business people and, of course, corporations and organizations large and small, have long understood the importance of branding. Now you will too.