2007 Thumbnail Media Planner

The Thumbnail Media Planner is a pocket sized reference of 2006 market media data and costs. The purpose of the Planner is to provide a quick source of basic marketing and media estimates for advertisers, ad agency account and media professionals, media sales representatives, and entrepreneurs. The Planner provides estimated 2006 media costs for network, cable and spot television; network and spot radio; magazines; newspapers; Internet; out of home; Yellow Pages; and non traditional media.