2007 Thumbnail Media Planner

Editorial Reviews The Thumbnail Media Planner is a 104 page, pocket sized reference of 2007 market media data and costs. The purpose of the Planner is to provide a quick source of basic marketing and media estimates for advertisers, ad agency account and media professionals, media sales representatives, and entrepreneurs. The Planner provides estimated 2007 media costs for network, cable and spot television; network and spot radio; magazines; newspapers; Internet; out of home; Yellow Pages; and non traditional media.