The 90-Minute MBA

The 90-Minute MBA was written for entrepreneurs who are too busy doing things right to do the right things. It is filled with the practical application of effective business principles, not arcane or esoteric theory. The 90-Minute MBA presents practical and powerful insights gathered from thousands of owners and managers of small businesses. What they did right and what they did wrong are discussed in a conversational style. In 22 easy to read chapters, the author condenses what he learned from interviewing over 14,000 business owners and managers, from being a business banker, and from being a turn-around specialist. The goal of the book is to draw attention to key issues that are often missed or ignored by overworked owners and managers of small businesses.