Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889-1955
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Book Details
Author(s)Alex Taylor
PublisherAngeles Crest Publications, Inc.
ISBN / ASIN0978617304
ISBN-139780978617301
AvailabilityUsually ships in 24 hours
Sales Rank2,010,958
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
This unique book is a fascinating look at the first half century of the Mentholatum Company. Lavishly illlustrated, it brings alive the development of the patent medicine and pharmaceutical industry from the quackery of the early years to the post-WWII scientific era. Also included is a bonus CD catalog which tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955.