Healthcare Tsunami: The wave of consumerism that will change U.S. business

Healthcare Tsunami offers a perspective on the emerging field of healthcare consumerism and differentiates it from past discussions by healthcare professionals. Authors Halverson and Glowac, both experts in research and branding, document how converging trends in multiple industries are creating a wave of change like nothing the healthcare industry or U.S. business has ever seen. Healthcare Tsunami is a definitive introduction to the future of American healthcare after the pressure builds to a point where it develops into the largest wave of change ever experienced by U.S. business.