School Marketing Manual for the Digital Age (3rd ed)

This school marketing manual contains a proven approach for the school marketing professional in the 21st century. There are an outstanding number of successful strategies, samples and examples written in an easy to read, summarized point format covering all major school marketing topics. The format accentuates the positive methods needed in a highly digitalized world. Successful contemporary and traditional school marketing methods applicable for the digital age are explored in detail. This manual highlights a school marketing plan and numerous strategies needed at the school-face. The author was able to see first-hand what was needed and to respond to these needs with numerous innovative and successful digital and other contemporary strategies. A major digital section for marketing schools in the electronic age is explored through over 100 pages and 80+ screenshots of actual internet webpages. This text will both inform and challenge the school marketing personnel to market their schools in the most successful and considered ways. This will be achieved through a school marketing plan which is based on numerous successful digital, contemporary and traditional strategies, examples and samples.