Driving Marketing Success: Proven Big-M Marketing Techniques That Will Explode Your High-Tech Sales And Increase Profits

In this definitive guide to "Big-M Marketing" -- first volume in a series -- Dave Guzeman presents insightful marketing techniques that have propelled Silicon-Valley companies to worldwide leadership in their chosen markets. New ventures looking to launch initial products or established enterprises that need to improve sales and profitability will benefit from this timely and informative handbook that shows how to: Set scope and objectives for achieving Big M Marketing success Reorganize marketing around six Big M functions to increase sales at higher margins Screen, select and recruit best candidates to manage each of the Big M functions Nurture marketing success as the company grows... organization charts and headcounts of actual companies like Intel are evaluated as they experienced explosive sales growth