Create Devoted Customers: WinFluence® Secrets For Immediate Customer Service Improvement

The author explains how to bring customers back to the business and improve the bottom line. Emphasis is placed on finding highly valued, low-cost-to-implement actions that create an emotional tie with customers and give a competitive advantage in customer service. Topics covered include the importance of going beyond the basics of performance, customer perceptions, managing customer expectations, motivating employees and complaint handling.