This user-friendly, practical, and down-to-earth guide is filled with personal anecdotes, references, and best-kept secrets, some of which you will not find anywhere else. It serves as an invaluable tool, giving a comprehensive history lesson about the ever-evolving field of public relations.
As an added benefit, Profit and Prosper with Public Relations® provides readers with an essential CD that is filled with hundreds of national and international PR industry resources.
- Find Out How to Create a Winning PR Campaign
- Understand What the Pros Know
- Become More Knowledgeable About New High-Tech PR Strategies
- Find Out What the Media Want and the Best Way to Deliver It
- Understand How to Enhance Images and Reputations
- Learn Why Newer Trends Play a Part in the Overall PR Mix
- See How Women Are Influencing and Impacting the Industry
- Become More Aware of Specialized Media
- Discover Great PR Career Opportunities
Includes CD of PR Industry Resources.