Kathryn Freeland walks the reader through the steps she took to turn disappointment into empowerment through business ownership. From the initial decision to become her own boss, the careful planning taken to achieve the vision, to funding the venture and tapping into government programs, she gives the reader a glimpse of what being an entrepreneur entails. She goes further to explain how the success of a business depends heavily on finding and recruiting the right employees, determining your competitive advantage in the marketplace and then how to grow the company through marketing and business development. An Entrepreneurs Journey does not focus on the perceived glamor of business ownership, but emphasizes the importance of navigating around the roadblocks that every entrepreneur will face at various stages of business growth. By navigating the roadblocks and devising solutions for overcoming the challenges, an entrepreneur s vision can be achieved. However, it is important for an entrepreneur to strike the right balance in their lives in order to avoid the proverbial burnout. Freeland gives strong advice on how to achieve balance of business ownership while also maintaining a balance with those things that are important, i.e., spirituality, family, personal relationships, etc.
As the entrepreneur takes the journey to business success, it is at the point where the owner is forced to define success for themselves that they determine if and when the dream has been realized. With each chapter beginning with a scriptural reference, that for Freeland shows her journey to entrepreneurship would not have been possible without prayer and the guidance of a supreme being, she intuitively ends each chapter with a list of lessons learned. Navigating Your Way to Business Success provides valuable insight to every aspiring entrepreneur, those who are current members of the entrepreneur's club and looking to take their businesses to a new level, and to those who doubt whether it can be done. Freeland reassures the reader that yes it can be done, but also cautions that entrepreneurship is not for everyone. However, for those who dare to take the journey, this book gives very pointed advice on how to navigate the entrepreneurial waters, where to turn for help, what resources are available, and how to turn setbacks into comebacks.