Designed with the small business in mind, readers will learn:
- Where social media fits into a business and marketing strategy
- How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
- Why you may not need your own blog, but could use a Facebook page
- How to make the most of your time and resources to reach your goals
- Methods for measuring your progress and monitoring your reputation
Also includes straight forward advice and tools:
- Strategies and tactics to put into practice immediately
- Step-by-step instructions for finding niche social sites
- Time saving tips
- Hundreds of low and no-cost online resources and how to use them
- Glossary of key marketing and social media terms