This is a revolutionary consumer paperback book about how we feel and think about money and how our emotions impact our spending decisions. Money success is about behavior and not product selection. This versatile book targets the general public but is suited as a supplement to traditional personal finance books and courses. It also is a great give away for financial professionals.
The theme is simple and straightforward. Humans are not wired to work well with money. The behaviors that kept us alive in the forest can kill us at the mall. Key points include:
- Money decisions are always emotional.
- Everyone has a unique money temperament.
- Money strategies should match our money temperament.
- The old financial industry is all about products--features and benefits.
- The new financial industry is all about behavior--temperament and strategy.
- Know your money temperament and manage your behavior to create wealth.