The Aristotelian Method: Practice Development and Marketing for Lawyers on Shoestring Budget

This book is for the solo and small firm attorney who wants to grow his or her practice or simply improve the effectiveness of a marketing plan. It is also for the attorney who has had it with fee-haggling, complaining clients. Or who wonders how the bills will be paid before the next client with cash walks in. You can have the practice you want, the income you worked for, and the time to appreciate life. The key to success is persuasive communication in whatever venue, format or plan the attorney chooses. The Aristotelian Method relies on the long professional tradition to create, target and deliver powerful marketing messages that drive almost uncontrollable income growth in any attorney’s practice. Jim Schuster is a solo attorney who has been marketing his practice for over 25 years. He has practice in the areas of general practice, civil litigation, appellate and elder law. He is a member of the American Bar Association and the National Academy of Elder Law Attorneys. He has been the Chair of the Michigan Bar’s General Practice and Elder Law Sections. INDEPENDENT REVIEW: Lawyers can find marketing advice just about anywhere, including under rocks. Fortunately, they can also find it at the other extreme in Jim Schuster's new work, The Aristotelian Method. In the marketplace it takes a foreboding amount time, energy and money to learn what works and what doesn't. I know because in my 27 years as a lawyer marketing specialist -- treyryder.com -- I've made a lot of mistakes. Today, my clients profit because I help them avoid those costly errors and steer them to success. In his new book, Jim Schuster does the same. In this one volume, Jim explains the marketing lessons he has learned from over 30 years as a practicing lawyer. His tone is helpful, supportive and educational, as it should be. (No hucksterism here.) Plus, Jim's time-proven principles have brought him a high level of personal satisfaction, something often lacking in the practice of law. In a practical sense, you can read Jim's book as Lawyer Marketing 101. Or you can use this veteran's advice to take your current firm in a new direction attracting more desirable clients. Either way, you won't be disappointed -- unless, of course, you don't buy this book. But that's taking a huge risk in today's marketplace. Describing today's legal environment as "highly competitive" doesn't begin to cover what lawyers find when they go out on their own. In this new book, Jim helps you get from where you are to where you want to be in the shortest amount of time. Plus, he explains how to build the law practice you've always wanted. I urge you to invest in the marketing lessons of Jim Schuster's professional career so you can avoid the costly mistakes so common in today's legal marketing. With Jim as your mentor and guide, you'll find yourself practicing law with the most honorable of intentions -- to help people solve their problems. Jim does this every day and now you can too. Trey Ryder Lawyer Marketing Specialist