Consumption Economics: The New Rules of Tech

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner’s manual for tech company executives who want to drive their company successfully into the next one.

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• Ahead in the Cloud: Best Practices for Navigating the Future of Enterprise IT
• Zone to Win: Organizing to Compete in an Age of Disruption
• Crossing the Chasm, 3rd Edition (Collins Business Essentials)
• Complexity Avalanche: Overcoming the Threat to Technology Adoption
• Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone