Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It

About Social Pollination Social pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage. What you will learn in Social Pollination • The 7 business goals social media is best suited for • How to create a social media strategy that makes sense for your business goals • Which specific platforms YOU should build a presence on • The 12 social media success factors and how to optimize them to go viral on any social network • How to create content that people want to share • How publicity and advertising can improve your results • Advanced techniques to measure your social media campaigns • How to build a social media team and optimize your time with social media Praise for the Author "Monica knows which social media tools work in every situation." Penelope Trunk, Founder of Brazen Careerist and author of Brazen Careerist: The New Rules for Success "Best-in-class superstar!" Dan Schawbel, author of Me 2.0