Corporate Innovation in the Fifth Era: Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft

Over the last 30 years a host of new technologies have begun to change every industry driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In “Corporate Innovation in the Fifth Era,” Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.

• 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
• Mapping Innovation: A Playbook for Navigating a Disruptive Age
• The Industries of the Future
• From the Garden to the City: The Redeeming and Corrupting Power of Technology
• Shaping the Fourth Industrial Revolution
• The Design of Everyday Things: Revised and Expanded Edition
• Build Your Fortune in the Fifth Era: How to Prosper in an Age of Unprecedented Innovation
• Strategic Management: From Theory to Practice
• Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making (NULL)
• Beyond the Champion: Institutionalizing Innovation Through People