The Four Steps to the Epiphany

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

• The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
• Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
• Crossing the Chasm, 3rd Edition (Collins Business Essentials)
• The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
• Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
• The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you