Salt The Ultimate Sales Tool How a Broken System Became a Marketing Machine

Is Branding just “fluffery” or is it the #1 driver of sales? Take a journey with the surly ghost of business past, the show-boating ghost of business present and the holographic ghost of business future to find answers to perplexing problems that independent businesses face daily: Is branding and marketing really worth it? How do we know what actually works? Isn’t sales about hiring the “born sales rep” – the sales star -- and they take care of it? In a floundering business, a capable but confused Eben Salt is visited by his recently deceased partner, Jake. Appearing in Eben’s iPad, Jake is determined to give Eben a “parting gift”. That gift turns out to be a new business perspective, which Eben and his dynamic sales director Faith use to transform their business. Eben and Faith discover: > How Genius Simple Branding generates “salt” for feeding leads into the sales process. > The “branding gap” and how to fill it…to make even the average salesperson effective. > The secret “SOSS” that is far more effective than any tricky sales technique, yet is often ignored or even undermined by sales reps. > The Listening Cycle – a communication model that is invaluable to sales. > How to turn a faltering business into a Marketing Machine. Easy to read, chock full of rubber-to-the-road sales savvy and offering a unique systems approach, this book keys into the new ways selling is happening today. The traditional marketing and sales methods are dying. The open collaborative sales system is rising. As world markets flatten, so the sales process must flatten. Sales is no longer manipulation but effective communication. In this shrinking, socially networked world, your branding – your ability to salt and be salted – is the ultimate sales tool. Brand well and prosper.