Culture That Rocks: How to Revolutionize Your Company's Culture

This how-to business book addresses many major categories of an organization's culture, including hiring the right talent, creating a differentiated service approach, understanding today's workforce, enhancing internal collateral, utilizing technology, increasing enterprise wide communication, engaging in authentic philanthropic initiatives and highlighting the importance of leadership. Using a blended approach of business acumen and music orientation, the book strategically walks the line between a formalized professional blueprint to overhaul a company's culture and a more relaxed narrative for the casual reader seeking common sense approaches to keep their company relevant. Readers will experience a personalized, 1st-person approach, dozens of rock star brand examples and case studies, detailed call-to-action chapter wrap ups and unique out-of-the-box analogies throughout-including icebergs, chocolate ice cream, Star Trek, comic books, Peter Pan, flying fish, cartoon classics and legendary Rock 'n Roll icons. Buy the book now and check out what all the buzz is about.

• Carrots and Sticks Don't Work: Build a Culture of Employee Engagement with the Principles of RESPECT
• The Culture Engine: A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace
• The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace
• Multi-Unit Leadership: The 7 Stages of Building Profitable Stores Across Multiple Markets
• The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace
• How to Build a Thriving Culture at Work, Featuring the 7 Points of Transformation
• The Culture Secret: How to Empower People and Companies No Matter What You Sell
• Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accounta bility for Results
• Fundamentals: 9 Ways to Be Brilliant at the Basics of Business
• Rock 'N' Roll With It: Overcoming the Challenge of Change