Strategic Marketing

Name: Strategic Marketing
Author: Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD
ISBN: 9780990542704

Author Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD

Publisher Good Dog Publishing

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Book Details

Author(s)Prof Todd A Mooradian PhD, Prof Kurt Matzler PhD, Prof Lawrence J Ring PhD

PublisherGood Dog Publishing

ISBN / ASIN099054270X

ISBN-139780990542704

AvailabilityUsually ships in 24 hours

Sales Rank1,125,910

MarketplaceUnited States 🇺🇸

Description ▲

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.