Reputation Marketing: How great local businesses are silently and rapidly increasing their sales and profits

Would you buy a badly rated product or service? Most people wouldn’t. At the local level, online reviews used to be about hotels and restaurants, now they’re impacting most local business categories. “Social consumers” jump online seeking one thing: a reputable local business to spend money with. The reviews they find online will determine who gets the business. Great local businesses have anticipated this shift and use the power of reputation marketing to silently and rapidly grow their revenues and profits.