Mary Vinnedge, SUCCESS Magazine
Email subject lines vs. elevator pitchToday, learning to write a subject line that will get your recipient'sattention can be more important than practicing a perfect elevatorpitch. Just ask yourself: How often do you pitch, and how many emails do you write? In fact, you may have to send an email to even get theopportunity to present your elevator pitch.
The analysis of email marketing 2015 also demonstrated a new trend - mostbusiness people do not like to pick up the phone any longer, but theyread work-related emails on their phones, before and after businesshours.
Aperfect marketing email with an attractive subject line sent at 6:30a.m. might prompt a reply even before start of the business day, because the recipient read the email on his/her commute.
In her book "NAKED WORDS 2.0 The Effective 157-Word Email," email evangelist Gisela Hausmann offers a trick that will make any subject stand out in your recipient's Inbox!
*"Naked Words 2.0" is the book to read if you want to maximize your chances of gettingmedia features, sponsor ships, or any other type of opportunity. If anemployee is looking to advance their career or an entrepreneur islooking to build rapport with influencers, their next step should bebuying this book."
Kallen Diggs, International Bestselling Author & Huffington Post Columnist
Email marketing demystifiedEmail evangelist Gisela Hausmann analyzed 100,000+ emails for effectivenessand personal appeal. This extensive research helped her to create asystem to improve each of the seven parts an email. In her book, shereveals how to compose an attention-getting subject line, offers tricksto keep emails short and concise, gives the scoop on which words toavoid at all costs, and provides much more.
Even if you apply only two or three of the tricks in this book,you'll see animmediate improvement in response times and response rates.
*"In today's hectic world email is still the most direct way to share your message. Naked Words is a fantastic book that will show you how to get your message read and acted on."
Brian Burns, Host of "The Brutal Truth About Sales & Selling" - PodCast
"Naked Words 2.0 The Effective 157-Word Email"is the ideal resource for
- marketing professionals
- small business owners
- employees who work in any type of service industry (law offices, transportation, hospitality etc.)
- self-employed artists and contractors
- job seeker