Outcomes Over Output: Why customer behavior is the key metric for business success

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do.Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team. "Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." - Nick Rockwell, CTO, NY Times

• Escaping the Build Trap: How Effective Product Management Creates Real Value
• Invisible Leader: Facilitation secrets for catalyzing change, cultivating, innovation, and commanding results
• Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams
• Making Progress: The 7 Responsibilities of the Innovation Leader
• Lateral Leadership: A Practical Guide for Agile Product Managers
• Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
• Lean UX: Designing Great Products with Agile Teams
• Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
• INSPIRED: How to Create Tech Products Customers Love