Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols

"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO."

With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.

As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.

This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

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• slide:ology: The Art and Science of Creating Great Presentations
• HBR Guide to Persuasive Presentations (HBR Guide Series) (Harvard Business Review Guides)
• The Four Obsessions of an Extraordinary Executive: A Leadership Fable
• Presentation Zen Design A simple visual approach to presenting in today's world (Graphic Design & Visual Communication Courses)
• Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)
• The Tipping Point: How Little Things Can Make a Big Difference
• The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
• Storycraft: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
• HBR's 10 Must Reads On Strategy