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MGMT 4 (with Management Cou… BUSN 4 (with Business Cours…

Management

Author Plunkett, Warren R.
Publisher South-Western College Pub
Category Business & Economics
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22.87 329.95 USD
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Book Details
ISBN / ASIN1111221340
ISBN-139781111221348
AvailabilityIn Stock.
Sales Rank769,693
MarketplaceUnited States 🇺🇸

Description

MANAGEMENT: MEETING AND EXCEEDING CUSTOMER EXPECTATIONS, Tenth Edition is a comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. The content and features are structured to reinforce two continuing themes that are woven into the chapters' narratives: (1) the never-ending effort by managers and organizations to meet or exceed customers' needs and (2) the need organizations and their people have to be guided by effective leadership. An underlying theme of this edition is Enterprise 2.0, meaning the use of social media in business.

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