Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

• Strategic Planning for Public Relations
• Public Relations: Strategies and Tactics (11th Edition)
• Developing the Public Relations Campaign (3rd Edition)
• Public Relations Writing: Strategies & Structures
• Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
• Please Don't Do That!: The Pocket Guide to Good Writing
• Cases in Public Relations Management: The Rise of Social Media and Activism
• Public Relations Writing and Media Techniques, Books a la Carte (8th Edition)
• Mass Media Research: An Introduction
• Strategic Planning for Public Relations