Media Effects Research: A Basic Overview

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

• Media Effects Research: A Basic Overview (Mass Communication and Journalism)
• Media Ethics: Cases and Moral Reasoning (9th Edition)
• Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
• Religion and Popular Culture in America
• Milestones in Mass Communication Research (3rd Edition)