Contemporary Marketing, 2013 Update
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Book Details
Author(s)Louis E. Boone, David L. Kurtz
PublisherSouth-Western College Pub
ISBN / ASIN1111579717
ISBN-139781111579715
AvailabilityUsually ships in 24 hours
Sales Rank420,011
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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