Data Smart: Using Data Science to Transform Information into Insight

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.

But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope.

Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet.

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• Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
• Competing on Analytics: The New Science of Winning; With a New Introduction
• Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
• R in Action: Data Analysis and Graphics with R
• Storytelling with Data: A Data Visualization Guide for Business Professionals
• Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
• Learning R: A Step-by-Step Function Guide to Data Analysis
• Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
• Numsense! Data Science for the Layman: No Math Added