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Applied Calculusis praised for the creative and varied conceptual and modeling problems which motivate and challenge students. The 5th Edition of this market leading text exhibits the same strengths from earlier editions including the "Rule of Four," an emphasis on concepts and modeling, exposition that students can read and understand and a flexible approach to technology. New case studies on medicine by David E. Sloane, M.D. are included as well as updated data and fresh applications throughout the book.