Marketing Research, 12th Edition

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro-macro framework to help students understand the big picture.

• Consumer Behavior: Buying, Having, and Being (12th Edition)
• Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
• Customer Relationship Management: Concepts and Technologies
• Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
• SELL (New, Engaging Titles from 4LTR Press)
• Winning B2B Marketing
• Business and Society: Stakeholders, Ethics, Public Policy (Irwin Accounting)
• Marketing 4.0: Moving from Traditional to Digital
• Marketing Management (15th Edition)
• Entrepreneurial Small Business