Services Marketing: Integrating Customer Focus Across the Firm

Name: Services Marketing: Integrating Customer Focus Across the Firm
Author: Valarie A. Zeithaml Mary Jo Bitner Dwayne D. Gremler
ISBN: 9781121507821

Author Valarie A. Zeithaml Mary Jo Bitner Dwayne D. Gremler

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Book Details

Author(s)Valarie A. Zeithaml Mary Jo Bitner Dwayne D. Gremler

ISBN / ASIN1121507824

ISBN-139781121507821

Sales Rank9,771,399

MarketplaceUnited States 🇺🇸

Description ▲

This book is for Lakeland Community College students Only! It's for the business course Services Marketing.