Sports and Entertainment Marketing

Name: Sports and Entertainment Marketing
Author: Ken Kaser, Dotty B. Oelkers
ISBN: 9781133602446

Author Ken Kaser, Dotty B. Oelkers

Publisher Cengage Learning

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Book Details

Author(s)Ken Kaser, Dotty B. Oelkers

PublisherCengage Learning

ISBN / ASIN1133602444

ISBN-139781133602446

AvailabilityUsually ships in 24 hours

Sales Rank226,393

MarketplaceUnited States 🇺🇸

Description ▲

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.