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Technology Entrepreneurship: Bringing Innovation to the Marketplace

Author Natasha Evers, James Cunningham, T. Hoholm
Publisher Palgrave
Category Business & Economics
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Book Details
PublisherPalgrave
ISBN / ASIN1137020105
ISBN-139781137020109
AvailabilityUsually ships in 1-2 business days
Sales Rank1,511,039
MarketplaceUnited States 🇺🇸

Description

Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercialising and marketing technological innovation and new business development.
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