Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
📄 Viewing lite version
Full site ›
Book Details
Author(s)M. Sicard
PublisherPalgrave Macmillan
ISBN / ASIN1137264683
ISBN-139781137264688
AvailabilityUsually ships in 24 hours
Sales Rank3,385,059
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View